Joo Woo-jung, Head of Finance at Kia, stated during the earnings conference call on the 22nd, "The Q2 ASP (Average Selling Price) exceeded 30 million KRW for the first time, reaching approximately 31.4 million KRW," adding, "While it used to be around 90-100% compared to competing products, most models now show prices exceeding 100%."



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