Korea Tourism Organization Launches 'Safe Travel Again' Campaign Through Year-End

Selection and Joint Promotion of 199 Safe Tourism Sites Nationwide

The Korea Tourism Organization announced on the 12th that it will conduct the '2022 Safe Travel Campaign in Korea' ahead of the summer vacation season. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Korea Tourism Organization announced on the 12th that it will conduct the '2022 Korea Safe Travel Campaign' ahead of the summer vacation season.

This campaign began last year to promote the importance of hygiene and safety management amid the COVID-19 pandemic and to foster a healthy and safe travel culture. This year, the campaign will continue until the end of the year amid the coexistence of daily life recovery and concerns about a resurgence of COVID-19.

To promote the campaign, the organization selected and announced 199 safe tourism destinations nationwide, including Everland. While last year focused on quarantine management to prevent the spread of COVID-19, this year many destinations with excellent hygiene and safety management and eco-friendly efforts were selected. The safe tourism destinations can be checked on the organization's website 'Korea Tourism Online'.

The selection criteria for this year's safe tourism destinations include four categories: ▲appropriateness of basic hygiene and quarantine system establishment ▲excellence in safety management ▲accessibility of tourism resources ▲eco-friendly efforts of the tourist sites. After recommendations from 16 metropolitan local governments and expert evaluations, a total of 199 places were finally selected. Among the selected places, indoor facilities provide disinfection and quarantine services, and on-site monitoring by quarantine and hygiene experts is also conducted.

Additionally, the organization provides monthly themed information on 'safe tourism destinations ideal for healing and traveling' for tourists. In July, 20 representative safe tourism destinations will be introduced under the theme 'Safe Tourism Destinations for Family Trips with Kids and Moms.' From the 15th, a certification event for visiting safe tourism destinations will also be held.

A promotional video to spread a culture of safe travel for the public is also provided. Co-produced with Everland, this video features 'Titanam' and 'Soullessjwa,' who gained popularity with the Everland Amazon Rap Song, delivering safe travel guidelines in an addictive way through singing and dancing. It will be broadcast through online and offline channels starting from the 15th, and a challenge event for the general public will also be held.

Jung Hyekyung, head of the Safe Travel Department at the Tourism Welfare Center of the Korea Tourism Organization, said, "It is expected that the number of tourists will increase during the summer vacation season, which is the first after the lifting of social distancing." She added, "Since concerns about a resurgence of COVID-19 still remain, we hope everyone practices thorough personal quarantine so that everyone can continue to enjoy happy and pleasant travels."

This content was produced with the assistance of AI translation services.