NHN DATA Joins 'Data Voucher Support Project' as Supplier Company... Strengthening App Data Products

[Asia Economy Reporter Seungjin Lee] NHN DATA announced on the 21st that it will participate as a supplier in the ‘2022 Data Voucher Support Project’ organized by the Korea Data Industry Promotion Agency and showcase an enhanced lineup of data products.

The Data Voucher Support Project is a government initiative to promote data utilization by providing vouchers that allow small and medium-sized enterprises and small business owners to receive data products and processing services. Demand companies that want to utilize data and supply companies that sell and process data participate in the project.

Participating as a supplier in the Data Voucher Support Project for four consecutive years, NHN DATA expanded the scope of data utilization for demand companies by newly adding two types of app data products this year. NHN DATA provides app installation counts and app ranking lists through 28 million collected advertising identifiers (ADID), and extracts app installer gender and age data based on artificial intelligence (AI) technology. It also prepared a total of six types of web data products that allow understanding of the behavior and characteristics of website visitors by industry.

Demand companies can use NHN DATA’s app and web data products to understand the installation status of their own and similar industry apps, as well as website visitors’ inflow routes, purchase information, and interests.

NHN DATA plans to provide data products and processing services based on the enhanced integrated data management platform ‘Dighty’ in this Data Voucher Support Project. Through the ‘Dighty’ platform, NHN DATA supports the entire data utilization process including data loading, analysis, target extraction, and marketing linkage for companies. Recently, it strengthened the ‘Dighty’ platform lineup by launching ‘Dighty Self Market,’ which allows marketers and other practitioners to directly query and utilize various app data. Companies that select NHN DATA’s app data through this year’s Data Voucher Support Project will also receive Dighty’s insight total solutions such as ‘Dighty Self Market.’

An NHN DATA official stated, “We are continuously expanding our data business centered on the ‘Dighty’ platform through the launch of new AI solutions and solution advancement,” and added, “In this year’s Data Voucher Support Project, we expect to achieve more results with demand companies by providing highly usable app data based on the ‘Dighty’ platform.”

This content was produced with the assistance of AI translation services.