Jaguar Land Rover Partners with NVIDIA for 'Autonomous Driving and Connected' Technologies

[Asia Economy Reporter Kiho Sung] Jaguar Land Rover Korea announced on the 17th that Jaguar Land Rover and NVIDIA have signed a multi-year strategic partnership. NVIDIA, a global leader in artificial intelligence (AI) and computing, will jointly develop and provide next-generation autonomous driving systems and AI-based connected services for Jaguar Land Rover customers through this collaboration.

Starting in 2025, all new models introduced by Jaguar Land Rover will be built on NVIDIA Drive's software-defined platform, offering advanced driver assistance systems including extensive active safety, autonomous driving, and parking systems. Inside the vehicle, this system will provide AI features that monitor drivers and passengers as well as visualize the vehicle’s surrounding environment.

Thierry Bollor?, CEO of Jaguar Land Rover, stated, “Collaboration and knowledge sharing with industry-leading NVIDIA is essential to setting new benchmarks in quality, technology, and sustainability, and to realizing Jaguar Land Rover’s ‘Reimagine’ strategy. Jaguar Land Rover will become a company that offers the world’s most captivating luxury cars and services for customers with the highest standards. The long-term strategic partnership with NVIDIA will unlock the potential of Jaguar Land Rover’s future vehicles as the business continuously transforms into a true global digital powerhouse.”

Jensen Huang, CEO of NVIDIA, said, “Next-generation vehicles will transform the automotive industry into one of the largest and most advanced technology industries. Software-defined, programmable cars will deliver new features and services throughout the vehicle’s lifecycle. We are pleased to partner with Jaguar Land Rover to reimagine the future of mobility and jointly develop cutting-edge vehicles.”

This content was produced with the assistance of AI translation services.