Kakao Entertainment Acquires Martial Arts Web Novel Platform 'Usia World'... Targeting North American Market View original image


[Asia Economy Reporter Kang Nahum] Kakao Entertainment announced on the 16th that it will acquire 'WuxiaWorld,' a North America-based Asian fantasy web novel platform.


Kakao Entertainment plans to acquire WuxiaWorld through Radish, another North American web novel platform it previously acquired.


Founded in 2014 by former U.S. diplomat Jingping Lai, WuxiaWorld is an English web novel service that has achieved approximately 40% annual revenue growth. WuxiaWorld is also a male-oriented platform.


It has built an extensive web novel database (DB) centered on English translators specializing in fantasy genres such as martial arts and a community of English-speaking readers. Additionally, its reader base is solid enough that 85% of total revenue comes from subscriptions.


Going forward, Kakao Entertainment's content and business capabilities will be organically integrated into WuxiaWorld. WuxiaWorld has already recorded top sales with Kakao Entertainment's representative IPs such as ‘Tempbal’ and ‘Rebirth of the Thief Who Roamed The World.’


Kakao Entertainment's business model (BM), including ‘Free If You Wait,’ will also be introduced. The English versions of male-oriented web novel intellectual properties (IPs) will be distributed, and the WuxiaWorld website and mobile app will be further enhanced.



Jinsoo Lee, CEO of Kakao Entertainment, said, "We now have a story IP triad with Tapas, Radish, and WuxiaWorld to focus on the North American and ASEAN markets," adding, "We will help more authors achieve global expansion while ensuring creators and platforms grow together."


This content was produced with the assistance of AI translation services.

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