"Restoring Top Quality Reputation"... Renault Samsung Motors Launches Customer Satisfaction Quality Campaign

Reflecting Customer Requirements in New Car Development
Implementation of 'RSM Service Menu' System for Transparent Vehicle Maintenance Pricing

[Asia Economy Reporter Ki-min Lee] Renault Samsung Motors announced on the 14th that it will conduct a 'Customer Satisfaction Quality Campaign' at each stage of new car development, mass production quality, and service quality.

Renault Samsung Motors reiterated the company motto established at its inception, "Never compromise on quality," and explained that it aims to restore its existing quality reputation across all product and service sectors.

As the first step of the campaign, during October, the company plans to hold an internal quality slogan contest and conduct quality surveys to voluntarily improve employees' quality awareness, along with strengthening customer-centered quality communication activities. In particular, it intends to apply quality management indicators that surpass those of the first-generation SM5, which was recognized for raising the product quality level in the domestic automobile market by one step.

Renault Samsung Motors is carrying out various activities to improve product and customer service quality. First, reflecting customers' improvement requests, safety and convenience features were added to the 2022 model SM6.

Renault Samsung Motors explained that due to these product quality improvement efforts, the current SM6 shows a quality indicator improved by 27% compared to the first-generation SM5 in the past.

In particular, to provide transparent price information to Renault Samsung Motors vehicle maintenance customers, the company is the first in the domestic industry to implement the 'RSM Service Menu' system. Additionally, it has established a maintenance service network that allows service admission within 30 minutes anywhere nationwide. In the future, to provide even more differentiated customer satisfaction services, it plans to build a mobile customer reservation system with enhanced customer convenience.

Baek Ju-hyung, Head of Quality at Renault Samsung Motors, stated, "Renault Samsung Motors has been greatly loved by customers with top-quality products represented by the first-generation SM5, but recently, some initial quality issues with certain products have caused sluggish domestic sales." He added, "Renault Samsung Motors will thoroughly analyze and address these shortcomings, accurately identify the fundamental issues of customer complaints, and prepare prompt countermeasures accordingly. Through the Customer Satisfaction Quality Campaign at each stage of new car development, mass production quality, and service quality, we will strive to become a company that surpasses its existing quality reputation."

This content was produced with the assistance of AI translation services.