BMW Korea Launches 'Build Your Drive 2021' Campaign

[Asia Economy Reporter Changhwan Lee] BMW Group Korea announced on the 13th that it will conduct the ‘Build Your Drive 2021’ campaign, offering original accessories, lifestyle products, and original tires at discounted prices.

Under the concept of ‘Enjoyable Travel Prepared with BMW and MINI,’ this campaign will run for a total of 8 weeks until November 6th. It is designed to provide various benefits to BMW and MINI customers in the autumn season, which is ideal for traveling.

First, during the campaign period, a 20% discount will be offered on original BMW and MINI accessories, lifestyle products, and labor costs, along with various gifts depending on the total purchase amount.

BMW customers who purchase over 2 million KRW and MINI customers who purchase over 1 million KRW will receive a camping set consisting of a wood table, lantern, and folding chair as a gift. BMW and MINI customers who purchase over 1 million KRW and 500,000 KRW respectively will receive an Indian hanger.

During the campaign period, customers who purchase a BMW roof box will also be offered a free painting service to match the roof box color with the exterior color of their vehicle, upon request.

After purchasing and completing the painting of the BMW roof box, customers who upload a verification photo on Instagram with the required hashtags will be entered into a draw to win one of three Paradise Hotel Busan accommodation vouchers worth approximately 500,000 KRW each.

This content was produced with the assistance of AI translation services.