Hyundai Motor Company Recruiting 5th Generation of SNS Promotion Ambassadors 'H-Stylists'

[Asia Economy Reporter Changhwan Lee] Hyundai Motor Company announced on the 11th that it is recruiting the 5th generation of ‘H-Stylists’ to promote Hyundai’s mobility life through SNS (social network service) channels such as YouTube and Instagram.

Since 2018, Hyundai has been recruiting ‘H-Stylists’ annually to strengthen communication with the MZ generation, who are familiar with online interactions.

The selected ‘H-Stylists’ for this term will be active for about three months starting in September, experiencing Hyundai and Genesis vehicles according to the concept and lifestyle of their own channels, and undertaking missions to upload related video and image content.

Hyundai will actively consider participants’ preferences by providing a total of three test-drive vehicles per person, monthly activity allowances, additional rewards for monthly and final outstanding performers, and six months of online lectures related to video and photography.

Additionally, all participants will receive further benefits such as support for various test drives and brand promotion experiences even after the activities have ended.

The 5th generation of ‘H-Stylists’ is open to anyone aged 21 to 29 who holds a driver’s license and is a YouTube creator or Instagram influencer, and applications can be submitted through the Hyundai Motor Company website.

A Hyundai official stated, “In the era of COVID-19, where frustrating and restricted daily life has become the norm, the car’s meaning and use have evolved beyond a means of transportation to become a personal space. We hope this ‘H-Stylist’ activity will be a unique opportunity for customers to experience Hyundai’s ‘mobility life.’”

This content was produced with the assistance of AI translation services.