Mercedes-Benz Wins in Two Categories of the Korea Management Association Service Quality Index

(From left) Tilo Grossmann, Vice President of Customer Service Division at Mercedes-Benz Korea; Lee Rip, Head of Value Innovation Division at Korea Management Association Consulting; Sang-guk Lee, Vice President of Sales Division at Mercedes-Benz Korea

[Asia Economy Reporter Changhwan Lee] Mercedes-Benz Korea announced on the 22nd that it was selected as the No. 1 in two categories, ‘Imported Car Dealership’ and ‘Imported Certified Used Cars,’ in the ‘2021 Korea Service Quality Index (KSQI)’ selected by the Korea Management Association Consulting.

Now in its 12th year, the ‘Korea Service Quality Index’ is an index that represents the service quality of domestic industries as perceived by consumers.

Mercedes-Benz Korea emphasized that it was selected in the ‘Imported Car Dealership’ category this year, achieving the honor of winning this category for seven consecutive years and being recognized as an excellent institution a total of eight times. In particular, it received the highest scores in four of the 11 areas across service provision stages: proactiveness, work knowledge, facility environment management, and friendliness.

Through this, it ranked first with the highest score among imported car brands. Mercedes-Benz operates 59 showrooms and 73 service centers nationwide and continues to make efforts to provide more convenient and differentiated services to customers, such as the ‘Customer Safety Program’ and ‘Accident Repair Support Service’ tailored to the COVID-19 situation.

Additionally, it was selected in the newly added ‘Imported Certified Used Cars’ category in this year’s ‘Korea Service Quality Index.’ In this category, it received the highest scores in customer consideration, explanatory ability, and friendliness, gaining recognition for its expertise in the premium certified used car sector, which is gradually expanding its business scale in the domestic market.

Mercedes-Benz Korea sells vehicles that have passed 198 strict quality standards through professional dealers at 23 official certified used car showrooms nationwide. Since entering the certified used car market in 2011, it has maintained an average annual growth rate of over 37% for 10 years based on excellent service quality.

Tilo Grossmann, Vice President of Customer Service at Mercedes-Benz Korea, said, “Thanks to Mercedes-Benz Korea’s efforts to provide customers with the best products and services, we have achieved the honor of winning in one category for seven consecutive years,” and added, “We will continue to strive to deliver the highest satisfaction to everyone who trusts Mercedes-Benz.”

Sang-guk Lee, Vice President of Sales at Mercedes-Benz Korea, said, “We feel both pride and responsibility in receiving a meaningful award in the 10th year since entering the premium certified used car market,” and added, “We will continue to work hard to repay customers with the best service and value tailored to their needs based on trust and confidence.”

This content was produced with the assistance of AI translation services.