Hyundai Motor Releases Dance Video of 'BTS-Boston Dynamics Robot'

Hyundai Motor Company releases video of global brand ambassadors BTS dancing with robot dogs Spot (center left) and Atlas (center right)

[Asia Economy Reporter Changhwan Lee] A video of BTS dancing with robots from Boston Dynamics, a subsidiary of Hyundai Motor Company, has been released.

On the 29th, Hyundai Motor announced the release of the video titled "Welcome to the Family with BTS," featuring global brand ambassadors BTS dancing to the Ioniq brand soundtrack alongside Boston Dynamics' robots 'Spot' and 'Atlas.'

Through this video, Hyundai showcased Boston Dynamics' technological prowess by applying BTS choreography to robot dance moves. The collaboration between BTS and the robots presents the somewhat unfamiliar field of robotics in a friendly manner to the MZ generation.

The video begins with 'Spot' visiting the Hyundai and BTS commercial shoot, greeted by a child-sized Nexo vehicle. Scenes follow where BTS members and 'Spot' demonstrate and mimic basic movements to each other, culminating in the robot dog 'Spot' mastering complex BTS choreography, highlighting Boston Dynamics' outstanding technology.

Especially, the appearance of 'Atlas,' performing moves similar to BTS members, intensifies the excitement, and the video concludes with the robots performing a synchronized group dance. The newly released "Welcome to the Family with BTS" video was produced to commemorate Hyundai Motor Group's completion of the acquisition of Boston Dynamics.

A Hyundai Motor official stated, "With the acquisition of Boston Dynamics, we plan to actively expand our new robotics business and provide customers with a higher level of experience," adding, "We will continue to engage with the MZ generation and showcase various marketing activities to promote robotics."

This content was produced with the assistance of AI translation services.