Hancom Korean AI Learning App 'Genie K' Heads to Vietnam

Kim Dae-gi, Executive Vice President of Hancom (photo left), Yoon Seong, Executive Director of Management at Yoonseonsaeng (photo center), and Do Tuan Minh, President of Hanoi National University of Foreign Languages (photo right)

[Asia Economy Reporter Bu Aeri] Hancom's artificial intelligence (AI)-based Korean language learning service is expanding into Vietnam.

On the 8th, Hancom announced that it signed a memorandum of understanding (MOU) with Yoonseonsaeng and Hanoi National University of Foreign Studies.

According to this agreement, Hancom will operate a six-month pilot service of the AI-based one-on-one speaking learning app 'Genie K' for students in the Korean Language Department at Hanoi National University.

After the pilot service, Hancom plans to promote official curriculum registration in Vietnam and actively cooperate to expand the service to other educational institutions within Vietnam.

The three parties will jointly promote the Genie K and Korean Language Proficiency Test IBT business. The goal is to prioritize its introduction for the entrance and graduation exams of the Korean Language Department at Hanoi National University next year. Hancom will be responsible for solution development and operation, and will also pursue certification from the Ministry of Education in Vietnam.

Hancom and Yoonseonsaeng plan to establish a global center within Hanoi National University to actively respond to the expansion of educational projects including Korean language education, and utilize it as a base for expanding into the Southeast Asian market.

Hancom is also pursuing a plan to supply 'Hancom Office' to educational institutions.

Kim Daegi, Executive Vice President of Hancom, stated, "As interest in K-content increases and Korean companies expand their presence, Korean language proficiency is recognized as a key competitive advantage in the local Vietnamese market," adding, "Through continuous cooperation with Yoonseonsaeng, which has extensive experience in global education business, we will expand our edutech business to the Southeast Asian region."

This content was produced with the assistance of AI translation services.