Hyundai Motor Company Launches '2021 Sonata Sensuous'

Design Improvements and Trim Simplification... Enhancing Marketability

[Asia Economy Reporter Yoo Je-hoon] Hyundai Motor Company announced on the 21st that it has launched and started sales of the mid-size sedan '2021 Sonata Sensuous.'

Once called the nation's car, the Sonata has recently suffered from sluggish sales due to the preference for near-large cars. In fact, Sonata sales in the first quarter were 14,031 units, significantly lower than the near-large car Grandeur (25,861 units) and the compact car Avante (20,130 units). In response, Hyundai improved the design of the 2021 Sonata Sensuous, simplified the trims, and enhanced convenience and safety features.

The 2021 Sonata Sensuous features the design of the existing Sonata Sensuous 1.6 Turbo model expanded to the gasoline 2.0 model. First, the front features a glossy black grille with a 'parametric jewel pattern' that looks like a gemstone cut into a geometric shape.

Additionally, a wide lower air intake hole and an aerodynamically designed air curtain emphasize a strong and bold image, and an air duct placed on the side of the front bumper creates a dynamic design. The sides and rear feature glossy black outside mirrors exclusive to the Sonata Sensuous and a bumper with a rear diffuser, creating a sporty image.

Furthermore, Hyundai simplified the trims for each engine of the 2021 Sonata Sensuous from five to three (Modern, Premium Plus, Inspiration) and improved product competitiveness by making some previously optional features standard. For example, the gasoline 2.0 model Modern trim comes standard with customer-preferred convenience features such as push-button start with smart key, remote start, smart trunk, rearview monitor, and an 8-inch display audio system.

The sales prices, based on a 3.5% individual consumption tax, range from 25.47 million KRW (Modern) to 33.18 million KRW (Inspiration) for the gasoline 2.0 model; 26.29 million KRW to 34.00 million KRW for the gasoline 1.6 Turbo model; 26.11 million KRW to 33.23 million KRW for the 2.0 LPi model; and 28.81 million KRW to 36.35 million KRW for the hybrid model (based on tax benefits).

A Hyundai Motor official said, "The Sonata is Hyundai Motor Company's representative model and a meaningful car that has been loved as the nation's car for 37 years. The 2021 Sonata Sensuous will deliver the best product competitiveness reflecting the times across generations to customers with its sporty design and intuitive trim lineup."

This content was produced with the assistance of AI translation services.