Seoul City Develops Hongneung Urban Regeneration Brand as a 'Bio Hub'

[Asia Economy Reporter Onyu Lim] Seoul City developed and unveiled a brand on the 1st to widely promote the urban regeneration project in the Hongneung area of Dongdaemun-gu, which is being reborn as a hub for the bio and medical industries.

The Hongneung area urban regeneration project aims to revitalize the local economy through the establishment of innovative infrastructure such as the Advanced Medical Device Development Center, Hongneung Bio Health Center, and Hongneung R&D Support Center. Since being selected as an economic base-type urban regeneration New Deal project site in the second half of 2019, the project has been progressing in this direction.

The logo was designed to increase recognition of Hongneung and make it easily identifiable by citizens. It features the physical form of Hongneung?a long rectangle?and the gentle curve of the hill 'neung' as motifs, expressing the characteristic of continuous change and growth. The colors used are blue and light green, symbolizing trust and vitality.

The logo can be combined with facility names and project names related to the urban regeneration of the Hongneung area. Graphic patterns based on the logo have been enhanced for usability, allowing use on business cards, posters, and more. The slogan is "Vitality Exploration District, Hongneung."

Yang Yong-taek, Director of Regeneration Policy Planning at Seoul City, said, "Since the start of urban regeneration is communication and participation, we expect to raise awareness of the urban regeneration project by utilizing the newly developed brand. We will strive to strengthen the identity and sense of belonging of the Hongneung community to ensure the success of the urban regeneration project."

This content was produced with the assistance of AI translation services.