Porsche Korea Signs Business Agreement with Seoul Foundation for Arts and Culture for 'Porsche Do Dream' Campaign

Porsche Korea signed a business agreement for the social contribution campaign 'Porsche Do Dream' with the Seoul Foundation for Arts and Culture under the Seoul Metropolitan Government on the 15th of this month and donated a total of 500 million KRW.

[Photo by Porsche Korea]

[Asia Economy Reporter Ki-min Lee] Porsche Korea recently announced on the 16th that it signed a social contribution campaign Memorandum of Understanding (MOU) with the Seoul Foundation for Arts and Culture, an organization under the Seoul Metropolitan Government, and donated a total of 500 million KRW.

Through this agreement, Porsche Korea explained that it plans to expand the support scope of the 'Porsche Do Dream' campaign, now in its fifth year, to the cultural and arts sectors and continue various forms of sponsorship to create a sustainable cultural and artistic environment. Since 2017, Porsche Korea has supported a total donation amount of 1.649 billion KRW through the 'Do Dream' campaign.

The public-private partnership social contribution campaign between Porsche Korea and the Seoul Foundation for Arts and Culture will sequentially carry out artistic projects where artists collaborate, starting with the 'Porsche Do Dream Sai Chaeum' program, which supports the performing arts industry that has worsened due to social distancing regulations.

Porsche Korea will provide 200 million KRW in donations for the 'Porsche Do Dream Sai Chaeum' program. 'Porsche Do Dream Sai Chaeum' draws attention as the first case to diversify funding sources for the cultural and artistic ecosystem through public-private cooperation, breaking away from the limitations of the existing government and Seoul Metropolitan Government budget support methods.

The donation will be used to support the continuous creative activities of performing arts groups and artists severely impacted by COVID-19. It targets performances conducted in compliance with social distancing guidelines, and the recipients will be selected through a public contest review. Through this, about 500 artists are expected to receive support.

Holger Geymann, CEO of Porsche Korea, said, "Artists strengthen social structures and serve as the cornerstone of our society," adding, "Especially during these difficult times when social distancing is enforced, I hope this important pillar of society is maintained and can help continue to pursue dreams."

This content was produced with the assistance of AI translation services.