"Watch Musicals Live in Your Living Room"... Naver Hosts Over 600 Online Performances

[Asia Economy Reporter Buaeri] Naver announced on the 4th that it conducted over 600 online live performances last year. This represents a 7.5-fold increase compared to the previous year.

As the non-face-to-face trend expanded due to the novel coronavirus infection (COVID-19), the cumulative number of views reached 15 million, a 12.5-fold increase from the previous year.

The genre with the most live performances was classical music, while the genre most watched by users was musicals.

In addition, various contents such as Gugak (traditional Korean music), ballet and dance, and opera met audiences through non-face-to-face live streaming.

In September last year, Naver introduced the 'Sponsorship Live' model. Sponsorship Live is a service that provides the function to watch performances to users who sponsor a certain amount.

So far, a total of 67 performances have held Sponsorship Live events, and about 70,000 audience members have watched. Naver fully supported the payment fees incurred during sponsorship.

New attempts to diversify live viewing methods using online platforms have also continued.

The web musical 'Killer Party' met audiences through Sponsorship Live and V Live, with directors or planners directly communicating with the audience via comments.

Naver is discussing various measures with the industry, including digital goods sales and discovering online-exclusive content.

Hamsungmin, Naver's performance leader, said, "Last year, amid the stagnation of the performance industry due to COVID-19, we tried various methods to deliver the excitement of performances online and to create a channel where creators and audiences can meet. This year as well, we will spare no support through various technologies and platforms so that good works can be staged on online platforms."

This content was produced with the assistance of AI translation services.