Utilizing PaycoMate Characters to Target the MZ Generation

Hanacard launches 'Payco Plus Check Card'... "Earn up to 3% points monthly when using Payco Easy Payment" View original image

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 28th that it has launched the 'Payco Plus Check Card,' which offers enhanced Payco point accumulation benefits.


This card was released about two years after Hana Card and NHN Payco jointly launched the 'Payco Hana Check Card' in February last year, with relaxed accumulation conditions and increased accumulation rates. Additionally, the card features a differentiated design prominently displaying Payco's Paycomate character on the front, targeting the main user base, the MZ generation.


The Payco Plus Check Card accumulates 3% Payco points on each Payco simple payment transaction amount over 10,000 KRW, up to a maximum of 10,000 KRW per month, when the usage amount exceeds 300,000 KRW in the previous month. The 3% accumulation benefit is higher compared to current check card benefits. Accumulated Payco points can be used like cash at online and offline merchants that accept Payco payments.


A launch event is also being held. Until the end of January next year, customers who issue the Payco Plus Check Card and register it as a Payco simple payment card will receive two 5,000 KRW discount coupons usable for Payco payments.



This card is an international (Visa) card with no separate annual fee, and card issuance is available through the financial menu within the Payco application. Even before receiving the physical card, it can be registered for Payco simple payment and used for online and offline payments.


This content was produced with the assistance of AI translation services.

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