Naver 'Smart Order' Now Available at Rest Areas on Highways Nationwide

Hansung-sook, CEO of Naver

[Asia Economy Reporter Bu Aeri] Naver announced on the 27th that it has signed a Memorandum of Understanding (MOU) with Korea Expressway Corporation to introduce a contactless ordering and payment service on highways.

Naver plans to establish an operational foundation to introduce the contactless ordering service "Smart Order" at about 70 highway rest areas nationwide by the end of this year. The service will be expanded to approximately 150 locations by the end of next year.

Smart Order is a feature that allows users to order menus from cafes or restaurants through the Naver app.

Naver users can order menus via Smart Order from seats inside the restaurant or from their vehicles without having to wait in line with many people at rest area restaurants. They simply pick up their food when they receive the "Ready" notification.

Naver Smart Order has rapidly grown by meeting users' demand for contactless services amid the COVID-19 pandemic.

As of September this year, the order amount increased 57 times and the number of orders grew 117 times compared to last year.

Park Ilseong, leader in charge of Naver Smart Order, said, "We will continue to expand the Smart Order service to help prevent the spread of COVID-19 and support the livelihoods of various businesses, including small and medium-sized enterprises (SMEs)."

This content was produced with the assistance of AI translation services.