Genesis Opens 'Genesis Studio Anseong' at Starfield Anseong

The Second 'Mall Type' Exhibition Hall Following Hanam

Genesis Studio Anseong (Photo by Genesis)

[Asia Economy Reporter Kim Ji-hee] Genesis opened its second brand-exclusive 'mall-type' showroom, 'Genesis Studio Anseong,' on the 19th, following Hanam.

The new showroom opened on the 2nd floor of Starfield Anseong, covering a total area of 664㎡. It was designed as a space where visitors can view and experience all Genesis vehicle models, including vehicle purchase consultations.

The showroom consists of a brand experience zone introducing brand identity through a large media wall installed on the wall, a product experience zone where visitors can closely examine all Genesis models, an interior and exterior experience zone where visitors can experience various Genesis colors in one place, and a test drive zone where visitors can select desired vehicles and courses according to their lifestyle and try driving.

On one wall, a large media wall called 'Infinity LED,' made up of 1,730 LED panels measuring 2.4m in height and 16m in length, was installed. Genesis plans to use this as a communication channel with customers by projecting numerous images symbolizing Genesis's future and brand identity.

Additionally, actual-size vehicle doors from the entire Genesis lineup, including the G70, G80, GV80, and G90, combined with various interior and exterior colors and multiple material garnishes, are displayed in a row like wings for customers to freely touch. Color chips are also exhibited, allowing customers to create their own unique color combinations.

Genesis Studio Anseong (Photo by Genesis)

Furthermore, a dedicated customer curator responsible for professional explanations about the brand and products is stationed in the exhibition space to support test drive experiences. In a separate consultation area, customers can receive detailed vehicle estimates from car masters.

Genesis operates three permanent test drive programs: ‘Technical,’ which allows customers to experience the vehicle's driving performance and convenience technologies; ‘Convenient,’ which lets customers experience the ride comfort and safety features of the flagship sedan G90; and ‘Compare,’ where customers can select two Genesis vehicles to compare their performance.

A Genesis representative stated, "'Genesis Studio Anseong' is a space that implements a differentiated approach, from the large media wall interior to one-on-one customer service by professional curators, so that customers visiting the complex mall can experience the Genesis brand interestingly and without burden." They added, "Going forward, Genesis plans to continue new attempts to provide customers with special and diverse brand experiences."

This content was produced with the assistance of AI translation services.