First Test Drive Opportunity for the All New Defender Launching in September

All New Defender (Photo by Jaguar Land Rover Korea)

All New Defender (Photo by Jaguar Land Rover Korea)

View original image


[Asia Economy Reporter Kim Ji-hee] Jaguar Land Rover Korea announced on the 6th that it will hold a nationwide test drive event, "Jaguar Land Rover Urban Drive," every weekend from the 7th to the 22nd of this month to celebrate the upcoming year-end, and will run a special promotion throughout November.


The "Jaguar Land Rover Urban Drive," a test drive event where customers can experience all Jaguar Land Rover models firsthand, will be held over six days?November 7th, 8th, 14th, 15th, 21st, and 22nd?at 27 official Jaguar Land Rover showrooms and boutiques nationwide, as well as at the Jaguar Land Rover Studio Starfield Hanam.


At this test drive event, participants can experience three lineups including the Land Rover All-New Defender, Range Rover, and Discovery, which were first launched domestically in September. Notably, this is the first opportunity to test drive the All-New Defender at an event.


Jaguar offers the chance to experience the 2020 premium sports mid-size sedan XF, known for its luxurious design and dynamic performance, and the F-PACE, which stands out for its refined performance and practicality. Additionally, participants can test drive the pure electric performance SUV I-PACE, the E-PACE that balances sports car performance with SUV practicality, the F-TYPE, and the flagship sedan XJ.


All customers who complete a test drive during the Urban Drive event will receive a Jaguar Land Rover lifestyle collection gift. Customers who sign a new car contract and complete delivery in November on the day of participation will receive a Garmin premium golf smartwatch S62 and a Quick Fit band set worth approximately 700,000 KRW as gifts. Furthermore, participants in this test drive event can purchase the Jaguar Land Rover lifestyle collection at a 10% discount.



Alongside the test drive event, a special promotion will also be conducted. When purchasing the Land Rover New Discovery or New Discovery Sport, customers will receive an extended warranty program for 5 years and a 5-year service plan, along with a 5 million KRW cash support under the "Land Rover Discovery Family 5+5+5" promotion. Additionally, customers who purchase diesel models of the Discovery Family (New Discovery and New Discovery Sport) will be provided with a free "New Car Compensation Insurance" that exchanges the vehicle for the same new model in case of an accident. This applies when the driver’s fault is 50% or less in a vehicle-to-vehicle accident and repair costs exceed 30% of the vehicle price.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing