Hankook Tire Extends Official Sponsorship of Bundesliga's Borussia Dortmund
[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 28th that it has extended its official sponsorship partnership with Borussia Dortmund, one of the most prestigious clubs in the German professional football Bundesliga, for two more seasons until the 21/22 season.
Since 2009, Hankook Tire has been serving as the official sponsorship partner of Borussia Dortmund, showcasing premium brand marketing to football fans and customers in Germany and around the world.
Borussia Dortmund has built a variety of championship records over its long history and is recognized as a prestigious football club not only in Germany but also in Europe. It is famous for its high fan loyalty and is the Bundesliga team with the highest brand value.
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Hankook Tire increases brand awareness among football fans worldwide by exposing its brand throughout the stadium, including LED electronic billboards, and promotes Hankook Tire’s brand philosophy, innovative products, and services through various marketing activities.
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