Even the 5060 Generation Sends Gifts via KakaoTalk... Transaction Volume Increases by 70%

[Asia Economy Reporter Bu Aeri] As interest in non-face-to-face shopping has increased due to the prolonged COVID-19 pandemic, the use of e-commerce by the 50s and 60s generation, which had a lower usage rate compared to younger generations, is increasing.

According to Kakao Commerce on the 16th, the transaction amount of KakaoTalk Gift in the first half of 2020 increased by 47% compared to the same period last year. In particular, the transaction amount of those aged 50 and over surged by about 70% compared to the previous year in the first half of this year, recording the highest growth rate among all age groups.

Kakao Commerce analyzed that middle-aged customers aged 50 and over naturally entered the mobile market due to COVID-19, which expanded the number of customers using the 'Gift' service.

Accordingly, Kakao Commerce is conducting a 'Chuseok Gift Special Exhibition' gathering recommended products until the 4th of next month, anticipating an increase in people who cannot personally deliver gifts during this Chuseok holiday.

They sell 'holiday-exclusive special products' such as red ginseng, meat, and fruit, as well as 'luxury gifts' including luxury cosmetics, fashion accessories, and jewelry. They also introduce 'Tokbyeol products,' Kakao Commerce's own PB products such as Tokbyeol tuna and Tokbyeol ham.

A Kakao Commerce official said, "Due to changes in the domestic distribution environment caused by COVID-19, the number of customers using the gift service to convey their feelings is continuously increasing," adding, "We will strive to establish 'Gift' as a representative domestic service that can deliver warmth to society."

This content was produced with the assistance of AI translation services.