Hyundai Motor Begins Call for Entries for 'Brilliant Kids Motor Show' Artwork Contest

The Entire Process from Submission to Exhibition Conducted 'Contactlessly' This Year

Hyundai Motor Company will begin accepting entries for the 5th Brilliant Kids Motor Show starting on the 27th. (Photo by Hyundai Motor Company)

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company announced on the 26th that it will begin accepting entries for the 5th Brilliant Kids Motor Show starting from the 27th.

Launched in 2016, the Brilliant Kids Motor Show features cars and stories imagined by children, which are then made into actual model vehicles and exhibited, earning the title of the "world's first children's imagination motor show." Each year, the number of submissions and exhibition visitors has increased, establishing it as Hyundai's representative campaign for the growth generation.

This year’s 5th Brilliant Kids Motor Show will conduct all stages of the contest?from submission to judging and exhibition?in a non-face-to-face manner, reflecting social distancing measures due to the COVID-19 pandemic.

The competition is divided into kindergarten and elementary school categories. Children wishing to participate can submit their works through the Kids Motor Show website from the 27th until September 11th. This year’s theme is "The Future Children Draw, The Future We Experience," and unlike last year, the theme scope has been expanded beyond cars to include various means of transportation, i.e., "future mobility."

Among the submitted works, 150 finalists will be selected through preliminary judging. Then, from September 29th to October 14th, 50 works will be chosen via online voting on the Kids Motor Show website and expert judging, with the results announced on October 19th. The selected works will be produced as augmented reality (AR) content. Along with outstanding works from the 1st to 4th competitions adapted into the "Imaginative Fairy Tale" concept, they will be exhibited online on the Kids Motor Show website at the end of December.

A Hyundai Motor official said, "The Brilliant Kids Motor Show, which supports and realizes children’s imagination and dreams about future smart mobility, is Hyundai’s representative growth generation campaign," adding, "We have prepared an online contest to introduce and communicate children’s dreams and ideas about future mobility even amid social distancing."

This content was produced with the assistance of AI translation services.