Warm Acts of Kindness by Good K-Beauty Companies, 'Labelyoung, Sehwah P&C'

Warm-hearted Good K-Beauty Companies' Benevolent Acts, 'Labelyoung, Sehwa P&C'

[Culture & Life Section Reporter Jeonghwa Choi] Heartwarming stories of K-beauty companies continue. Sehwa P&C has supported frontline medical staff fighting COVID-19 with more than 90 million KRW worth of Moremo body sets. The socially responsible company 'Labelyoung,' which consistently engages in social contribution activities such as helping vulnerable children and disadvantaged youth, won first place in the natural cosmetics category at the ‘2020 Korea Brand Satisfaction Index’ awards ceremony.

Good Company 'Sehwa P&C' Supports COVID-19 Medical Staff with Moremo Body Sets Worth 90 Million KRW

Good Company 'Sehwa PNC' Donates Morero Body Sets Worth 90 Million KRW to COVID-19 Medical Staff

"To all medical staff, thank you for protecting us from COVID-19. Moremo will take care of your skin damaged by protective suits and masks."

KOSDAQ-listed company Sehwa P&C (CEO Hoonkoo Lee) has donated 1,400 sets of the 'Moremo Must-Have Bodycare Gift Set' worth 90 million KRW to the Korean Medical Association and its 16 affiliated medical societies through the Community Chest of Korea to express gratitude and support to medical staff dedicated to COVID-19 prevention on the front lines.

The Moremo gift set consists of premium body care products including two types of 'Perfume Body Wash' and two types of 'Perfume Body Lotion.' Featuring patented moisturizing ingredients, a five-plant oil spa, and a flower complex excellent for hydration, the 'triple moisturizing' formula penetrates thoroughly to make dry skin moist and firm. It has also passed skin irritation tests, making it safe for children and pregnant women.

Sehwa P&C explained that they decided to support 1,400 sets of the Moremo Must-Have Bodycare Gift Set worth 90 million KRW to protect the skin health of medical staff enduring the heat inside 'steaming protective suits' during the hot summer.

The Moremo Must-Have Bodycare Gift Sets donated to the Community Chest of Korea will be distributed to medical staff fighting COVID-19 treatment and prevention at regional base hospitals through 17 medical organizations, including the Korean Medical Association, the Seoul Medical Association, six metropolitan city medical associations, and nine provincial medical associations nationwide.

Sehwa P&C is a good company that has actively participated in sharing by sponsoring the Suseo Comprehensive Social Welfare Center and Incheon Seongsan Comprehensive Social Welfare Center, receiving the 'Chairman Award of the National Assembly Foreign Affairs, Trade and Unification Committee' at the Sejong Sharing Volunteer Awards, and participating in the cosmetics company social contribution program 'Real Good Box.'

CEO Hoonkoo Lee of Sehwa P&C said, "We decided to support the Moremo Must-Have Bodycare Gift Set, which helps with skin troubles caused by protective suits and medical masks, to cheer on medical staff fighting COVID-19 in the scorching heat," adding, "We hope Moremo’s body care products will help protect the skin health of medical staff working tirelessly day and night to treat COVID-19."

Sehwa P&C is a KOSDAQ-listed company and a global cosmetic specialist exporting products to over 50 countries, leading the domestic and international premium hair dye, hair care, and basic cosmetics markets with brands such as 'Richenna,' 'Rahenne,' 'Primo,' 'Moremo,' and 'Earth Note.' It has won first place in the Korean Consumer Satisfaction Index in the cosmetics (hair cosmetics) category for nine consecutive years, demonstrating customer satisfaction management.

Good Company 'Labelyoung' Selected as No. 1 in Natural Cosmetics Category

Kind Company 'Labelyoung' Selected as 'No. 1' in Natural Cosmetics Category

The naturalistic cosmetics brand ‘Labelyoung’ won first place in the natural cosmetics category at the ‘2020 Korea Brand Satisfaction Index No. 1’ awards ceremony held on the 16th.

Labelyoung, launched in 2012 under the slogan ‘Cosmetics that Sing Nature,’ is a naturalistic skincare brand that has released effective products addressing various problematic skin concerns on the face, body, scalp, and hair based on natural ingredients. It was recognized for receiving steady consumer love over eight years and was selected as number one in the ‘natural cosmetics’ category. At the ceremony, Design Team Deputy Manager Seunghee Ryu attended on behalf of CEO Hwayoung Kim to receive the award.

Labelyoung’s popular products include the ‘Shocking Effect Recipe Spot Tea Tree Version,’ containing 66% mild tea tree leaf extract to soothe sensitive and irritated skin; the ‘Shocking Mayonnaise Hair Pack,’ which supplies rich nutrition to damaged hair using a natural mayonnaise recipe; and the mildly acidic shampoo ‘Shocking Flour Shampoo,’ which cares for scalp concerns using flour ingredients. Recently released new products such as the ‘Shocking Purslane 77 Mist’ and ‘Shocking Houttuynia Scalp Spot (Let’s Fight Scalp)’ have also gained high consumer trust due to their mild natural ingredients and excellent improvement effects.

CEO Hwayoung Kim of Labelyoung said, “I am very pleased that consumers have responded with high satisfaction and trust in recognition of Labelyoung’s efforts over the past eight years to provide excellent product performance, quality, and customer service,” adding, “We will continue to meet consumer expectations with Labelyoung’s unique and fun concepts and reliable excellent quality.”

Meanwhile, Labelyoung actively practices sharing through various social contribution activities, including sponsoring vulnerable children domestically via the Milal Welfare Foundation and Korea Food for the Hungry International, the ‘Good Cosmetics in Our Neighborhood’ project supporting marginalized neighbors with cosmetics since 2017, the ‘Youth Hope Dream Campaign’ helping youth in difficult situations in cooperation with the Youth Shelter Council, and the community donation project ‘Walking Together with Neighbors Campaign’ started in 2020.

This content was produced with the assistance of AI translation services.