"Wearing a Leather Jacket in 30-Degree Heat, Jensen Huang Enjoys Street Food as Beijing's 'Mukbang Star': 'It's Delicious'"

Once Again in the Spotlight for Engaging Directly with Local Residents

Jensen Huang, CEO of NVIDIA, who made a dramatic entry into U.S. President Donald Trump's economic delegation during his visit to China, was spotted engaging with locals at a tourist hotspot in Beijing during the trip.

Jensen Huang, CEO of NVIDIA, eating Jjajangmyeon outside rather than at an indoor seat. Screenshot from X (formerly Twitter)

On May 16, Chinese social networking services (SNS) such as Weibo were abuzz with images of CEO Huang visiting the Nanluoguxiang area of Beijing, sampling street food and drinks, and mingling with nearby citizens.

Despite daytime temperatures approaching 30 degrees Celsius, CEO Huang appeared in his signature black leather jacket. On Chinese social media, jokes circulated about his attire, with some saying, "NVIDIA's heat dissipation capabilities are truly impressive."

CEO Huang was offered Douzhi, a traditional fermented soybean beverage from Beijing, by citizens. After taking a sip, he grimaced and asked, "What is this?" which drew laughter from those around him. Douzhi is known for its sour smell and is considered an acquired taste, even among locals.

Additionally, CEO Huang purchased a drink from Mixuebingcheng, a popular budget beverage chain in China, and dined at a restaurant recommended by the Michelin Guide that serves Jjajangmyeon. Notably, while sitting outside the restaurant mixing his noodles, he exclaimed, "It's delicious!" and casually asked nearby citizens, "Have you been here before?" engaging with them in a friendly manner.

Each time he visits China, CEO Huang is known for eating street food and interacting with locals. So far this year alone, he has visited China more than four times. In January, he made headlines after eating beef hotpot with companions at a restaurant in Shenzhen and taking photos with the staff. That same month, he was also spotted enjoying food and beer at traditional markets and Yunnan restaurants in Shanghai and Beijing, further connecting with local residents. Thanks to these activities, he has earned the nickname "mukbang star" among locals.

Initially, CEO Huang was reportedly excluded from President Trump's economic delegation to China, scheduled for May 13–15. However, just before departure, President Trump personally called him and invited him to join, leading to Huang boarding Air Force One at the last minute. Huang's visit to China has heightened expectations for the supply of AI chips.

This content was produced with the assistance of AI translation services.