'Digital Unboxing' Reveals Partial Update of Santa Fe... "A Car for the Family"
Hyundai Motor to Hold Santa Fe Facelift Launch Event on Official YouTube at Noon on the 30th
[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company held a 'Digital Unboxing' event at noon on the 30th through Hyundai's official website and YouTube, unveiling the facelifted model of the 4th generation Santa Fe.
The digital unboxing of The New Santa Fe was conducted in a talk show format, featuring explanations from department heads (design, product, marketing) and various panelists from different fields (race car driver Kwon Bomi, automotive columnist Na Yunseok, automotive journalist Jeon Seungyong, creator Yasaengma) who introduced the enhanced product qualities of The New Santa Fe to consumers.
Simultaneously with the unveiling of The New Santa Fe, Hyundai launched an advertising campaign themed around family love. In addition to the two main videos previously teased, 'The Birth of a Mother' and 'I Will Endure Without Faltering,' two new commercials titled 'I Hope You Grow Up Without Any Trouble' and 'Let's Meet Often' were released. Including a comprehensive version containing all four stories, a total of five videos emotionally convey the importance of family as a family SUV through The New Santa Fe.
Hyundai will also release Santa Fe-exclusive products under its customizing brand 'H Genuine Accessories.' This brand replaces the existing customizing brand 'TUIX' and consists of various convenience and leisure products. In the second half of the year, Hyundai plans to launch The New Santa Fe-exclusive products emphasizing sporty design and performance under the 'N Performance Parts' line.
Starting from the 1st of next month, Hyundai plans to exhibit one unit of The New Santa Fe equipped with H Genuine Accessories exclusive products (rear-seat entertainment system, protection mat package, LED lighting package, etc.) each at Hyundai Motorstudio Goyang and Hyundai Motorstudio Seoul.
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A Hyundai official stated, "The New Santa Fe is a vehicle that will satisfy customers considering a family car with enhanced safety and convenience," adding, "Going forward, The New Santa Fe will lead new trends in the mid-size SUV market."
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