'Bestselling Car' Volkswagen Tiguan Continues Its Popularity Streak

[Asia Economy Reporter Kim Ji-hee] The Volkswagen Tiguan, a best-selling sports utility vehicle (SUV) with over 6 million units sold worldwide, continues to enjoy high popularity in South Korea.

According to the Korea Automobile Importers & Distributors Association (KAIDA), the cumulative sales leader among imported cars from January to April this year is the Tiguan 2.0 TDI front-wheel drive model. Following its record as the top-selling imported car in 2014 and 2015, the Tiguan has once again claimed the number one spot this year in the imported car market, which has been dominated mainly by luxury sedans. In particular, the recent addition of the Tiguan 2.0 TDI 4Motion Prestige model is expected to further boost the Tiguan's popularity.

The Tiguan 2.0 TDI 4Motion Prestige, which began full delivery in April, is an all-wheel drive model that offers enjoyment for both everyday life and outdoor activities. Based on the MQB platform, it features a sleeker body line matched with dynamic driving performance. Additionally, convenience features befitting the top-tier lineup, such as a panoramic sunroof, area view, trunk easy open function, and head-up display, are equipped as standard.

Notably, the 4Motion Active Control and Volkswagen’s next-generation 'Active Info Display' are exclusively installed on the entire Tiguan lineup in Korea. The 4Motion Active Control allows the driver to select from four driving modes?On-road, Off-road, Off-road Individual, and Snow Driving Mode?via the central console, enabling adaptation to various road conditions.

To commemorate the launch of the Tiguan 2.0 TDI 4Motion Prestige, attractive purchase benefits are offered throughout May. When purchasing the Tiguan 2.0 TDI 4Motion Prestige in May using Volkswagen Financial Services, customers receive an 8% discount, and a 7% discount is available for cash purchases. Additionally, a four-year interest-free financing program with no early repayment fees, called the '4-Year Double Zero Program,' will be available for the entire month of May. Using the trade-in program for used vehicles provides up to an additional 2 million KRW support.

The price of the Tiguan 2.0 TDI 4Motion Prestige is set at 49 million KRW. When combined with Volkswagen Financial Services, trade-in, and individual consumption tax reduction benefits, the actual purchase price can be lowered to the 41 million KRW range.

This content was produced with the assistance of AI translation services.