Chris F&C "Park Hyun-kyung + Yoo Hyun-joo Box Office Hit"

'KLPGA Championship Champ' Park Hyun-kyung (left) and Yoo Hyun-joo

[Asia Economy Kim Hyun-jun, Golf Specialist Reporter] "A blockbuster success."

The golf wear brand Chris F&C has greatly benefited from the marketing effect of the Korea Ladies Professional Golf Association (KLPGA) Tour KLPGA Championship (total prize money 3 billion KRW). The starting point was the major victory achieved by their sponsored player Park Hyun-kyung (20, Korea Land Trust). Moreover, this tournament attracted the attention of golf fans as it was the first event to resume after all professional golf tours worldwide were completely suspended due to the COVID-19 pandemic.

Park Hyun-kyung especially drew attention by wearing a t-shirt with a large Parigates logo on the final day. It was analyzed that "sales of the winning fashion, including the t-shirt and mint-colored skirt, surged." Chris F&C operates brands such as Ping, Phantom, Parigates, Master Bunny Edition, and St. Andrews. It is interesting that they were the title sponsor of this tournament last year. This year, due to the spread of COVID-19, they postponed their sponsorship to next year.

Yoo Hyun-joo (26) of Master Bunny Edition also enjoyed explosive popularity surpassing world stars throughout the 4 rounds, combining her glamorous appearance with excellent fashion sense. On the second day, she demonstrated outstanding skills by shooting 6 under par. Chris F&C will hold an event starting from the 29th, giving insulated bags to customers who purchase over 500,000 KRW, and offering a chance to win a Park Hyun-kyung clothing set and signed ball through a draw for those who leave congratulatory comments on Instagram.

This content was produced with the assistance of AI translation services.