Kia Motors Tops Domestic Automakers in 'Consumer Favorability'... Hyundai Motors Leads in Interest

Kia Motors Positive Rate 45.97%, Negative Rate 17.61%... Net Favorability 28.36% '1st Place'

Comparison of Favorability for 5 Domestic Automakers (Photo by Global Big Data Research Institute)

[Asia Economy Reporter Kim Ji-hee] Among the five domestic automakers, the company with the highest consumer favorability was Kia Motors, while the company with the highest consumer interest was Hyundai Motor Company.

The Global Big Data Research Institute announced on the 20th that a survey conducted over six months from November 19 last year to May 18 this year on consumer favorability and interest toward five domestic automakers (Hyundai Motor Company, Kia Motors, Korea GM, Renault Samsung, Ssangyong Motor) showed these results. The analyzed channels included 12 categories such as news, communities, blogs, YouTube, Twitter, Instagram, Facebook, KakaoStory, organizations/government, and public sectors. Excluding news, the survey covered four social networking services (SNS) with domestic community functions and thousands of websites.

In this survey, Kia Motors showed the highest consumer favorability. The positive and negative rates were 45.97% and 17.61%, respectively, resulting in a 'net favorability' (positive rate minus negative rate) of 28.36%. Hyundai Motor Company ranked second with a net favorability of 25.83%, followed by Renault Samsung at 20.09%, Korea GM at 16.30%, and Ssangyong Motor at 15.29%.

Changes in Consumer Interest for 5 Domestic Automakers (Photo by Global Big Data Research Institute)

When comparing consumer interest (total online information volume) over the past six months for the five automakers with the same period last year, Hyundai Motor Company ranked first with 696,462 cases, boosted by strong sales of the The New Grandeur and Avante. However, Hyundai showed the highest decrease rate among the five companies, with a 9% drop from 765,012 cases in the same period last year.

Kia Motors, with strong performance from the 4th generation Sorento, ranked second with 335,359 cases. Korea GM ranked third with 251,879 cases, a 1% decrease compared to the same period last year, despite the Trailblazer compact SUV becoming a bestseller.

On the other hand, Renault Samsung ranked fourth with 125,337 cases over the recent six months but recorded the highest growth rate (8.3%) compared to the same period last year, thanks to the effect of the XM3 launched last February. Ssangyong Motor also showed an increase of 2.4% from last year, with 118,174 cases.

A representative from the Global Big Data Research Institute analyzed, "Despite the adverse effects of the COVID-19 pandemic, the domestic automobile industry seems to have held up relatively well in the domestic market due to new car effects. Once the pandemic subsides, there is a high possibility that exports centered on new cars will increase significantly."

This content was produced with the assistance of AI translation services.