Hyundai Motor Strengthens Customer Support Programs in US and India Amid 'COVID-19 Shock'

Vehicle Warranty Service Extended by 2 Months in India

Hyundai Motor India Chennai Plant

[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company is strengthening support programs for customers in major global countries facing crises due to the spread of the novel coronavirus infection (COVID-19). This strategy is interpreted as an effort to defend sales along with customer support, especially as all Hyundai factories in these regions have entered a 'shutdown' due to concerns over COVID-19 infection.

According to Hyundai Motor India on the 24th, Hyundai has decided to extend the service period, including vehicle warranties, by two months. This extension is for customers who have faced health difficulties due to the COVID-19 situation or who could not use vehicle warranties, warranty extensions, or free services due to dealer closures. Hyundai is already providing over 1,000 emergency roadside assistance vehicles in India to help customers with urgent situations and minor vehicle repairs.

In the United States, where the 'Hyundai Assurance' program introduced immediately after the 2009 global financial crisis has been reactivated, the program appears to be expanding. This involves extending the expiration for customers using Hyundai Blue Link Connected Care services, which include SOS emergency support and enhanced automatic collision notification features. As a result, customers whose service contracts expire between April 20 and the end of May can use the service free of charge for an additional three months.

The United States and India are major global markets for Hyundai and regions currently experiencing difficulties such as complete factory shutdowns due to the recent spread of COVID-19. Hyundai Motor India's Chennai plant halted production from the 23rd to the 31st of this month. The decision on whether to resume factory operations is awaiting further notification from the state government. In North America, all Hyundai factories in the United States have suspended operations until the 31st following the confirmation of COVID-19 cases at the Alabama plant on the 18th (local time).

This content was produced with the assistance of AI translation services.