K car selects actor Jung Woo-sung as new exclusive model

Scheduled for Release via TV and SNS Starting on the 20th

K Car has selected actor Jung Woo-sung as its new exclusive model. (Photo by K Car)

[Asia Economy Reporter Kim Ji-hee] Directly operated used car company K Car has announced on the 2nd that it has selected actor Jung Woo-sung as its new exclusive model.

Starting with this model selection, K Car plans to intensify its brand marketing activities based on "trust" in 2020. While increasing recognition as a leading brand in the used car market among consumers, it also aims to convey the message that it is a used car brand that customers can trust and purchase with confidence.

K Car intends to strengthen the image of "trusted directly operated used cars" by emphasizing the know-how accumulated over 20 years and its direct operation system through actor Jung Woo-sung's trustworthy image. It will also focus on promoting differentiated services such as home service and K Car Warranty (KW).

The new advertising campaign featuring Jung Woo-sung is scheduled to be released on the 20th. Following last year, it plans to intuitively convey the strengths of K Car's unique directly operated used car system, which handles everything from purchase, inspection, sales, to responsibility. This advertisement can be viewed on TV commercials as well as SNS channels such as YouTube and Instagram.

Jung In-guk, CEO of K Car, stated, "We selected Jung Woo-sung as our model because his image, having established himself as a beloved top actor over a long period, aligns with K Car's 20 years of trust built in the market. This year, together with Jung Woo-sung, we will strive to enhance both the brand and the development and trustworthiness of the used car market."

This content was produced with the assistance of AI translation services.