February Smartphone Battle... 'Galaxy Z Flip' Launches at 1.6 Million KRW Range

Galaxy Z Flip to Launch on the 14th... Price Around 1.6 Million KRW
Galaxy S20 Pre-orders Start on the 14th... Launch on March 6

Galaxy Z Flip Rendering Image

[Asia Economy Reporter Han Jinju] New smartphones are pouring out, led by Samsung Electronics' second foldable phone, the 'Galaxy Z Flip.' Among them, the Galaxy Z Flip, which is attracting the most attention, will be released on the 14th at around 1.6 million KRW.

According to the industry on the 6th, Samsung Electronics will launch the Galaxy Z Flip on the 14th. Prior to this, pre-sale notification applications for the Galaxy have been accepted from the 4th to the 13th. Considering that sales usually start right after the pre-sale notification period ends, the release date is likely the 14th. It will be released immediately after being unveiled at the San Francisco Unpacked event on the 11th (local time).

From the early stages when information about the Galaxy Z Flip began to leak, the price of the Galaxy Z Flip has been a hot topic. Initially, there were rumors that it would be in the low 1 million KRW range, but as the release date approached, the prevailing view was that the price would be set around 1.6 million KRW. It is about 800,000 KRW cheaper than the Galaxy Fold, which is expected to target early adopters who are very interested in foldable phones.

Galaxy S20 Rendering Image

From the 14th, when the Galaxy Z Flip is released, pre-orders for the Galaxy S20 will also begin. The release date has been confirmed as March 6. Prices are expected to be around 1.2 million KRW for the S20, 1.35 million KRW for the S20+, and 1.6 million KRW for the S20 Ultra. The price range has increased by about 200,000 to 300,000 KRW compared to the previous model, making it generally similar in price to the iPhone 11 series. Compared to the previous model, improvements have been made in the camera, RAM, and battery capacity. In particular, the S20 Ultra, equipped with a 100-megapixel camera, is notable for being priced similarly to the Galaxy Z Flip.

In the US, Europe, and other regions, customers who pre-order the S20 will be offered the new wireless earbuds 'Galaxy Buds+' unveiled at the Unpacked event on the 11th, and similar marketing is expected to take place domestically as well.

An industry insider explained, "The price range of the Galaxy Z Flip is being negotiated around 1.6 million KRW and may change," adding, "The S20 is a smartphone produced in large quantities and is advantageous for attracting customers who subscribe to high-priced plans, so marketing will likely focus more on the S20."

This content was produced with the assistance of AI translation services.