Gangdong District Grants Building Permit for JYP New Headquarters... Construction to Begin in Second Half of the Year

Establishing a K-Culture Hub in Goduk Biz Valley
800-Seat Performance Hall and Photo Zone Planned for Public Space

On April 16, Gangdong District in Seoul announced that it has completed the building permit for JYP Entertainment’s new headquarters, which will be located in Goduk Biz Valley. The district also revealed plans to create an open cultural and relaxation space in the public area for local residents and tourists.

JYP New Headquarters Rendering (Proposal). Provided by Gangdong-gu.

The new headquarters, jointly designed by Yoo Hyunjoon & Partners Architects and Samoo Architects & Engineers, will be built on a 10,000-square-meter site with a total floor area of approximately 69,259 square meters. The building will have five basement levels and 17 above-ground floors. After undergoing a traffic impact assessment and review by the Joint Committee on Architecture and Landscape last year, the project was granted approval. Following the completion of preliminary procedures such as the underground safety impact assessment, construction is scheduled to begin in the second half of the year.

The new headquarters will feature major entertainment facilities, including large practice rooms for affiliated artists, a grand auditorium, and office space for employees. The public area will include a performance hall with around 800 seats and a photo zone, making it a space that can be enjoyed by both residents and tourists from Korea and abroad.

The district plans to develop the Goduk Biz Valley area into a cultural and tourism complex hub centered around the JYP headquarters. By operating cultural programs and events linked to the performance hall, the district aims to attract more tourists—including K-pop fans—and establish a virtuous economic cycle that revitalizes local businesses and creates jobs.

Lee Soohee, Mayor of Gangdong District, stated, "We will prioritize convenience for residents and harmony with the local community, ensuring the space is accessible and welcoming to all." Lee added, "We will meticulously manage Goduk Biz Valley so that it can become a key hub for the spread of K-culture."

This content was produced with the assistance of AI translation services.