Nexen Tire Supplies Tires for Hyundai Staria Electric and Limousine Models
Equipped with ROADIAN CTX All-Season Tires Offering Ride Comfort and Durability
Applied to Export Models for Europe and the Middle East... Accelerating the One-Tire Strategy
Nexen Tire has been recognized for its technological capabilities by supplying original equipment (OE) tires for Hyundai Motor Company's multi-purpose vehicle (MPV) Staria, specifically for its electrified model and top-tier limousine model.
On May 12, Nexen Tire announced that it will supply ROADIAN CTX tires for both The New Staria Electric and The New Staria Limousine models.
The New Staria Electric, due to the nature of electric drive systems, features high initial torque and a heavier vehicle body, making tire durability and ride comfort especially important. The limousine model also requires a high level of stability as it is designed to serve as a premium mobility space.
The ROADIAN CTX tires being supplied are designed to deliver stable performance in all-season driving conditions, offering both ride comfort and durability. In particular, an artificial intelligence (AI)-based performance prediction system has been applied to ensure optimal performance even in high-load and high-torque environments. These tires will be supplied not only for domestic models but also for vehicles exported to Europe, Oceania, Central and South America, the Middle East, and Africa.
Nexen Tire is pursuing a "One-Tire" strategy, providing optimal performance across all vehicle types with the same product regardless of powertrain configuration. Based on this strategy, Nexen Tire has supplied tires not only for major domestic models such as the Hyundai Palisade and IONIQ 6, but also for global premium brands including Porsche, BMW, and Mercedes-Benz. In the purpose-built vehicle (PBV) sector, Nexen Tire has expanded its supply from the Kia PV5 to now include the Staria.
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A Nexen Tire representative stated, "This supply of OE tires demonstrates that Nexen Tire's strategy, which encompasses both electrified and internal combustion engine vehicles, is working effectively in the market. Moving forward, we will continue to provide products optimized for diverse powertrain environments through close collaboration with automakers."
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