K-Pet Captivates Europe: KOTRA Operates Korea Pavilion at World's Largest Pet Products Exhibition

2,400 Companies from 68 Countries Gather Worldwide

AI and Technology-Based Pet Tech Take Center Stage

"K-Pet Companies at the Heart of the Global Pet Industry"

As the global pet industry has grown into a massive market worth 270 billion dollars, Korean 'K-Pet' companies have expanded their export opportunities in Germany, the largest market in Europe.

KOTRA (Korea Trade-Investment Promotion Agency) announced on the 18th that, in collaboration with the Korea Pet Industry Export Association, it operated the Korea Pavilion at 'INTERZOO 2026'—the world's largest pet products exhibition—held in Nuremberg, Germany, for four days starting from the 12th.

This participation follows the strategic move of joining 'Zoomark 2025' in Italy for the first time in May last year, aiming to expand the achievements across Europe. KOTRA is focusing on targeting the European market, where the 'pet humanization' culture—treating pets as family—has gained traction, and is working to establish a premium brand image for Korean companies.

With 2,400 companies from 68 countries participating in this exhibition, the Korea Pavilion served as a bridgehead for entering the European market, which is the second largest in the world with a 28% share. In particular, 21 promising Korean companies united to target the advanced and sophisticated demand of the German market, which is the largest in Europe with a size of approximately 20 billion dollars.

The Korea Trade-Investment Promotion Agency (KOTRA), together with the Korea Pet Industry Export Association, operated the Korea Pavilion for four days from the 12th at INTERZOO 2026, the world's largest pet supplies exhibition held in Nuremberg, Germany, the agency announced on the 17th.
Korea Pavilion scene. KOTRA.

The Korean companies showcased a wide array of innovative products that matched this year’s major exhibition themes: ▲ AI and technology-based pet tech, and ▲ expanding sustainable products. Petground Co., Ltd. unveiled its AI-based pet health data analysis solution, attracting significant attention from local buyers. Donghaehyung Co., Ltd. responded proactively to the sustainability trend by presenting eco-friendly pet food made from marine-based ingredients. Twell Co., Ltd. targeted the premium market with functional pet food tailored to local needs.

During the exhibition, KOTRA provided close support by participating in events such as the 'Petfood Forum' and the 'INTERZOO Country Session' to grasp the latest market trends and help Korean companies successfully enter global distribution networks. This initiative is part of KOTRA's 'export market diversification' strategy, one of its key projects to help domestic companies transition to exporting.

Park Hyunseong, Director of KOTRA's Munich office, stated, "INTERZOO is a core platform where the global pet industry’s distribution networks converge. We will spare no effort in on-site marketing and follow-up consultations to help our K-Pet companies grow into global, small-but-strong brands not just in Europe but worldwide."

This content was produced with the assistance of AI translation services.