My Real Trip Expands Curation to Beauty and Wellness Categories

Full-Scale Expansion into Lifestyle Business

On May 14, My Real Trip announced that it will actively expand its operations into lifestyle categories, including beauty and wellness.

My Real Trip has structured its services so that customers can conveniently explore beauty and wellness offerings in the same way they have previously browsed travel products. The company explained that it applies the same standards it has used to vet external partners in the travel sector to these new categories, ensuring reliability. In addition, it provides personalized recommendations based on user behavior data to match each customer’s preferences and needs.

MyRealTrip is intensifying its operation of lifestyle categories such as beauty and wellness. MyRealTrip

To celebrate this expansion, My Real Trip is running a "Beauty Check-in" promotion until May 20. The products are curated around the concept of supporting customers from travel preparation to post-trip recovery. The offering includes themed products such as scalp and head spa, aesthetics and spas, acupressure and massage, hair and makeup, body scrubbing and sauna, eyelash services, and nail care, thereby broadening the range of choices available to customers.

Going forward, My Real Trip plans to establish these new categories by focusing on the daily care needs of domestic users, and will gradually expand its service scope to offer K-wellness experiences to international visitors traveling to Korea.

A My Real Trip representative stated, "Based on the curation expertise we have accumulated in the travel sector, we can also deliver highly reliable experiences in the lifestyle space. We will continue to enhance our services so that users can naturally experience new categories within their existing service journey."

This content was produced with the assistance of AI translation services.