"Sharing Sales Expertise"... Toss Insurance Launches In-House Instructor Program 'Pro Coach'

On May 13, Toss Insurance announced the official launch of its in-house instructor program, "Pro Coach," to establish a culture of sharing sales expertise.

Toss Insurance CEO Byungik Cho (fourth from the left) is holding a launch ceremony and taking a commemorative photo with seven first-generation pro coaches. Toss Insurance

The "Pro Coach" program at Toss Insurance is a group of professionals who act as mentors by sharing their sales expertise and know-how with fellow planners.

During the selection process, Toss Insurance prioritized not only sales performance indicators but also the willingness to generously share know-how with colleagues as a core evaluation criterion. The company formed its team of coaches by identifying individuals who were willing to transparently disclose their sales secrets and contribute to the growth of the entire organization.

The Pro Coach lectures focus on practical, field-oriented content aimed at improving real sales skills, including on-site sales, utilizing the Toss DB system, mental and goal performance management, branding, and client management.

In particular, the educational content includes materials typically considered sales know-how, such as actual consultation recordings (with client consent), effective customer response scripts, and contract case data. As a result, the program is expected to significantly enhance the performance of fellow planners.

A Toss Insurance representative stated, "Even during the selection process, there were many applicants who expressed a desire to generously share their sales know-how with colleagues with whom they had no conflicting interests. We aim to foster a culture of shared growth by ensuring that top performers' expertise is accumulated as an organizational asset, rather than remaining merely as individual property."

This content was produced with the assistance of AI translation services.