Obigo Signs Strategic Partnership with ThunderSoft... "Full-Scale Entry into Chinese Market"

Obigo is joining forces with ThunderSoft, a global leader in operating systems (OS) and on-device artificial intelligence (AI) technologies, to target the Chinese market.

On May 12, Obigo announced that it had signed a strategic business agreement (MOU) with ThunderSoft to secure a foothold in the Chinese original equipment manufacturer (OEM) market. ThunderSoft will serve as Obigo's strategic sales and business partner for the "Pick Series" in China, taking full responsibility for promotions and sales targeting major Chinese OEMs, as well as responding to local clients. Obigo plans to jointly develop content solutions optimized for ThunderSoft's OS platform and continue to provide related technical support.

ThunderSoft is a global leader, holding the top market share in cockpit (driver's seat digital control system) software and full-stack technology supply within China. The company has over 17,000 employees across 14 countries and operates the largest team dedicated to automotive software in China. ThunderSoft currently serves more than 68 global and Chinese OEMs, including BYD, Geely, Volkswagen, GM, and BMW.

Obigo is planning to rapidly increase its market share in China by leveraging its strong partnership and provide optimized content infrastructure to Chinese OEMs expanding into global markets, aiming for tangible sales growth. In addition, the company is exploring mid- to long-term opportunities to expand into the field of "physical AI," which can be applied to a variety of real-world environments.

Doyeon Hwang, CEO of Obigo, stated, "This collaboration will be an important opportunity for Obigo's AI content platform to be recognized for its global competitiveness in the world's largest automotive market, China," adding, "We will achieve substantial sales results and expand our presence in the global market."

This content was produced with the assistance of AI translation services.