Market Opens on Campus... Dongmyung University Welfare Management Department Runs 'Oi Market'

From Planning to Sales and Donations: A Participatory Curriculum

Do you know about 'Oi Market'?

It is the name of a student-participatory educational market created by the Department of Welfare Management at Dongmyung University.

The Department of Welfare Management at Dongmyung University (headed by Professor Lee Jieun) announced on the 7th that it held the '2026 Oi Market' on campus on the 28th of last month.

Oi Market is the department's representative practical program, now in its fourth year. Its name comes from a local event held every May 2. At the event, mini cucumbers were handed out to visitors to create a lively atmosphere.

The event was held in connection with the 'Principles of Welfare Marketing' course. Students directly participated in all aspects of the program, including product planning, marketing, sales, and donation.

Students organized and operated school spaces in the form of a marketplace. All proceeds from sales were donated to the university. The program was designed to allow students to experience the values of both welfare and business management simultaneously.

There was also collaboration with external organizations. Kinki University in Japan and the Namhae Campus of Changwon National University participated, along with the Busan Cerebral Palsy Welfare Center and local small business owners.

Students from Kinki University proposed global marketing ideas. With the Namhae Campus of Changwon National University, a regional cooperative educational model was established.

With the Busan Cerebral Palsy Welfare Center, a campaign to raise awareness about people with disabilities was conducted.

Professor Lee Jieun, the head of the department, said, "This program allowed students to experience both welfare and business management in the field," and added, "We will continue to expand practical-oriented education."

Oi Market held at Dongmyung University campus.

This content was produced with the assistance of AI translation services.