"What Is My Reading Type?"... Yes24 Launches AI-Based 'RBTI Lab'

Analyzing 16 Reading Types for World Book Day
Enhancing Personalized Recommendation Services

Yes24 announced on April 23 that it will launch the AI-based reading solution 'RBTI Lab (Reader Behavior Type Indicator Lab)' and hold related events in celebration of World Book Day.

Yes24 announced on the 23rd that it will launch the AI-based reading solution 'RBTI Lab (Reader Behavior Type Indicator Lab)' and hold related events in celebration of World Book Day. Yes24

RBTI Lab is a service that analyzes readers’ reading tendencies into 16 types through a simple test and provides a personalized reading experience. By applying the MBTI format, it is designed to allow users to easily and intuitively understand their own reading styles.

The service derives types based on four sets of criteria: informative type · entertaining type, analytical type · empathetic type, completion type · selective type, and depth type · breadth type. Along with explanations of reading tendencies by type, the service also suggests areas for improvement and proposes reading directions.

Yes24 plans to use its AI-based recommendation feature to suggest books and authors tailored to individual reading tendencies and provide reviews from readers with similar profiles. Based on Yes24 activity data, such as purchases and reviews, the company will calculate each user's Reading Power and recommend reading activities to help improve it.

To commemorate the launch, Yes24 has also prepared a variety of participatory events. Sixteen different types are represented using dog characters such as Jindo Dog, Golden Retriever, and Bichon, and online reading groups will be operated based on recommended books by type.

A special book talk for the launch of RBTI Lab will also be held. Authors including Cho Ye-eun, Hwang Inchan, Chaek Yeo-sa, and Gong Baek will reveal their own RBTI types and interact with readers. Poet Hwang Inchan will meet with readers of the same type on May 18 to discuss "Reading Children's Books with an Adult's Mind," while author Cho Ye-eun will meet with readers on May 21 to talk about her recent work, "Cheese Story."

In addition, free digital stickers featuring RBTI dog characters will be distributed for use in note-taking and diary apps, and 240 members who share the event will receive reading support funds.

Lee Jaeseob, head of the data analysis task force at Yes24, said, "As Korea’s largest online bookstore, we are proud to launch RBTI Lab on World Book Day after years of preparation to expand the book market and attract a diverse range of readers. We will continue to enhance the service so that readers can better understand their own tastes and reading tendencies and become closer to books."

This content was produced with the assistance of AI translation services.