Bithumb Introduces AI into Business Processes

Supporting Everything from Data Aggregation to Customer Consultation

On April 23, Bithumb announced that it will introduce artificial intelligence (AI) agents across all areas of its operations.

At the end of last year, Bithumb established an AI Platform Team and began building a systematic framework. The company plans to expand its use of AI through four AI agents—Insight, Analytics, API Chatbot, and Consultation Support. The Insight Agent assists analysts with data aggregation and report writing. The Analytics Agent converts requests made in everyday language into analysis commands using AI.

Starting in May, Bithumb will introduce AI to its customer service center to help staff access necessary information in real time during customer interactions. The company also plans to enhance functions such as summarizing consultation content and checking consultation quality. Automation is also under consideration for the compliance monitoring sector.

A Bithumb representative said, “In the development domain, we are deploying the latest coding agents such as Claude Code in practical work, creating an environment where developers can focus on designing services and other core tasks.”

They added, “We are focusing on identifying areas for improvement in the field through our in-house dedicated AI team and building a customized AI work environment to address these issues directly. Based on these initiatives, we will expand the application of AI to customer-facing services as well, providing a differentiated user experience unique to Bithumb.”

This content was produced with the assistance of AI translation services.