'Dongjak Star', Dongjak District Office Landmark, Attracts 50,000 Visitors in Six Months

Boosting Sales for 23 Shops Inside the District Office
Underground Play Zone Draws an Average of 450 Weekend Visitors

The slide attraction 'Dongjak Star' located inside the Dongjak District Office in Seoul has surpassed 50,000 cumulative riders just six months after opening. Dongjak District (Mayor Ilha Park) announced on April 23 that Dongjak Star, which opened in September last year, had exceeded 50,000 users as of February this year.

A participant dressed as Spider-Man is experiencing the ‘Dongjak Star,’ a large slide that is 15 meters high. On the left in the photo is Ilha Park, Mayor of Dongjak District. Photo by Dongjak District Office.

Dongjak Star is a giant slide, 15 meters high, installed inside the district office building. It was created both to break away from the rigid image of government offices by realizing an 'open office' concept and to stimulate the local economy by attracting more visitors. The attraction operates daily from 11:00 a.m. to 8:00 p.m., and visitors can ride it for 20 minutes every hour on the hour.

The 'Dongjak Star Park Play Zone', which was established together on the first basement floor of the district office, is also popular. This play zone features a range of family-friendly facilities, including table tennis, Lego, board games, AI robot Go, sand play, and a ball pool. The average number of visitors is about 260 on weekdays and 450 on weekends. The facility also operates during evening hours after work, so family visitors, including working parents, continue to visit steadily.

The popularity of these two attractions is also revitalizing the business of special rental shops inside the district office. There are 10 shops in the basement and 13 on the ground floor, including Korean, Western, and Chinese restaurants, cafes, as well as convenience stores such as hair salons, photo studios, and stationery shops. The district office is thus serving as a complex cultural hub where people can take care of play, dining, and daily services in one place, going beyond its simple role as an administrative agency.

Mayor Ilha Park said, "The fact that more than 50,000 people have visited Dongjak Star within just six months of operation shows that the district office has truly become an 'open office' in every sense of the word."

A panoramic view of Dongjak Star. Provided by Dongjak-gu.

This content was produced with the assistance of AI translation services.