Musinsa to Open Largest "Megastore" in Seongsu on April 24

Shop-in-Shop Format for Each Brand...

A Large-Scale Offline Store Combining Fashion and Beauty

Up to 80% Discount Event, Exclusive Products and Coupons...

Special Events Only at the Seongsu Store

Musinsa announced on April 23 that it will open the largest offline store in Korea by single store size, the "Musinsa Megastore Seongsu," in Seongsu-dong, Seoul, on April 24.

The store is organized in a shop-in-shop format, with each brand having its own dedicated space to create distinct concept zones. The "Girls" section will feature brands such as Glowny, Low Classic, The Barnett, Ronron, Miseki Seoul, and As On, while the "Young" section will showcase brands including Arkham, Dickies, and Madden. The sports category will be centered around Welter Experiment.

In the outdoor section, global brands such as The North Face, Nike, and Adidas will be operated in their own separate spaces. At the time of opening, additional content such as a Frantic Service pop-up and collaborative pop-ups with New Era and Kyoka will also be available.

Coinciding with the opening, the integrated on-offline event "On & Off Festival" will also take place. This event will run through May 3 and will be held simultaneously at 11 offline stores nationwide and the online store. Approximately 600 brands will participate, offering discounts of up to 80%, and additional discount coupons will be available both online and offline.

Separate events will also be held at the Seongsu store. On the opening day, a "Mega Bag" offering discounts up to 87% will be sold on a first-come, first-served basis for 49,900 won, and for a certain period, customers will be eligible for discount coupons of up to 50% depending on their purchase amount. There will also be a promotion during select periods where Musinsa Standard products are sold at a flat price.

There will also be gift events for customers. At the Megastore Seongsu, customers who spend over 150,000 won on all items will receive a gift bag, and those who purchase over 100,000 won in Musinsa Beauty products will receive a beauty goodie bag, both on a first-come, first-served basis. Customers who make purchases between April 24 and 26 will receive an additional 20% welcome back instant discount coupon. In addition, at all offline stores, customers who spend over 100,000 won will be eligible for a 5,000 won cart discount and a 5,000 won Musinsa Money cashback reward.

A Musinsa representative stated, "Musinsa Megastore Seongsu is more than just a retail store—it represents the pinnacle of offline fashion and beauty experiences that Musinsa aspires to provide. To celebrate the arrival of this new landmark in Seongsu, we have prepared the one-of-a-kind On & Off Festival, and we hope many customers enjoy a new level of shopping excitement."

This content was produced with the assistance of AI translation services.