KB Securities Signs Embedded Finance Service Partnership with SK Planet

Business Partnership Agreement to Expand "Embedded Finance" Services

On the 17th, at the KB Securities-SK Planet Business Partnership Signing Ceremony held at the SK Planet headquarters in Pangyo, Seongnam-si, Heejae Son, Head of the Digital Business Group at KB Securities (right), took a commemorative photo with Kyo Soo Kim, Head of the Professorship Business Division at SK Planet (left). Photo by KB Securities

KB Securities announced on the 21st that it had signed a "business partnership agreement for the operation of embedded financial business" with SK Planet at the SK Planet headquarters in Pangyo, Seongnam City, Gyeonggi Province, on the 17th.

The signing ceremony was attended by Son Heejae, Head of Digital Business Group at KB Securities, Kim Gyo-su, Head of Business at SK Planet, Kwon Hyunjung, Head of Partnership Business Group, and other key officials from both companies, who discussed cooperation measures for advancing API (Application Programming Interface)-based services and promoting joint business initiatives.

Through this partnership, the two companies plan to connect KB Securities' financial APIs to SK Planet's lifestyle-oriented platform, thereby creating an environment where users can access financial services without having to switch to a separate application.

"Embedded finance" refers to integrating financial company services within non-financial platforms. Based on API integration, the two companies intend to expand cooperation in various areas, including providing platform-customized financial services, implementing user-centric investment services, and enhancing data-driven financial experiences.

Son Heejae stated, "Through this business partnership, we will broaden the touchpoints of financial services and build an environment where customers can conveniently access financial offerings in their daily lives. By combining the technologies and expertise of both companies, we plan to create a leading model in the embedded finance market."

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