Naju City to Elevate Skatefish Street as a Premium Destination... Developing Gourmet Tourism 'Content'

Historical and Cultural Courses Featuring the Hwangpo Sailboat Experience Gain Popularity

Naju City in South Jeolla Province is developing Yeongsanpo Skatefish Street as a stay-type tourist destination. The city plans to utilize the area as a gastronomic tourism resource by combining the traditions of southern cuisine with historical and cultural tourism attractions.

According to Naju City on April 21, the city is preparing for the peak spring tourism season by renovating aging facilities around Yeongsanpo Skatefish Street and upgrading pedestrian safety features, nighttime lighting, and signage. Visitor convenience and the overall street environment have also been significantly improved.

This project goes beyond simple environmental improvements and serves as a proactive measure to strengthen the image of a "premium South Jeolla Food Street." The city explained that the focus is on expanding the achievements of last year's "South Jeolla Food Street Development Project."

Yeongsanpo Hongeo Street, newly renovated last year through the Namdo Food Street Development Project. [Photo by Naju City]

Through previous projects, the street has established a tourism foundation with character sculptures such as Hongstar, Lili, Dondoni, and Chuchu, a comprehensive storytelling information board, rest areas, and murals. This year, the street is being operated as a designated spot for the "Naju, Connected by Taste: Matinna Gourmet Trip," aiming to further boost tourist inflow.

With a 600-year tradition of skatefish cuisine, the character photo zones throughout the street have become especially popular among young tourists, helping the area establish itself as a new gastronomic tourism destination. Its connectivity with nearby historical and cultural resources is also cited as a key strength.

Additionally, the Yeongsangang Hwangpo sailboat experience is available, offering a tourism course that encompasses gourmet food, history, and hands-on activities.

Kang Yonggon, Director of the Public Health Center, stated, "We are continuously enhancing the tourism infrastructure and character content of Skatefish Street to provide a differentiated gastronomic tourism experience," adding, "By developing specialized content such as merchandise featuring the four characters including Hongstar, we aim to further develop the area into Korea's leading gourmet tourism destination."

This content was produced with the assistance of AI translation services.