LG Uplus to Operate Exclusive Booth at World IT Show for the First Time, Showcasing Voice AI

LG Uplus announced on the 21st that it will participate for the first time in the country's leading information and communication technology (ICT) exhibition, the World IT Show, and operate an official exclusive exhibition booth.

LG Uplus announced on the 21st that it will participate for the first time in Korea's leading information and communication technology (ICT) exhibition, the World IT Show, and will operate an official exclusive exhibition booth. An aerial view of the official LG Uplus booth. Provided by LG Uplus

The World IT Show, which will be held at COEX in Seoul from April 22 to 24, is Korea’s premier ICT exhibition hosted by the Ministry of Science and ICT. It showcases the latest technologies and trends in the ICT industry, including telecommunications, networks, platforms, and artificial intelligence (AI).

At this exhibition, LG Uplus will present voice-based AI technology under the theme of “Human-Centered AI.” The company plans to introduce future AI services that naturally connect people and technology through voice. The exhibition booth will feature sections such as AI Agent, AI Contact Center, and AI Infrastructure. Visitors will be able to experience LG Uplus’s AI technologies and their applications through interactive content designed to simulate real-world usage environments.

The highlight of the exhibition will be “ixi-O pro,” the advanced model of the AI assistant “ixi-O.” ixi-O pro is a proactive AI agent that analyzes users’ spoken content and context to suggest appropriate actions. Its key feature is its ability to understand users’ intentions and situations. LG Uplus plans to showcase how AI can be utilized in both daily life and work environments through kiosk experiences and video displays.

An interactive media art exhibition titled “Voice AI Media Art: Bloom,” co-produced with the British media artist group Universal Everything, will also be featured. This work, first unveiled by LG Uplus at the world’s largest mobile communications exhibition MWC, allows visitors to input their own voices at the exhibition hall. The AI then analyzes the emotion and tone of the voice to create personalized, plant-shaped media art. Through this, LG Uplus aims to demonstrate the potential of voice AI to interpret personal emotions and express them as visual art.

Additionally, LG Uplus will introduce AI security technologies for data protection, a next-generation AI consulting solution called Agentic AI Contact Center (Agentic AICC), and an on-premises sovereign AI appliance that enables the use of AI without transferring internal corporate data externally.

Kim Darim, Head of Marketing Communications at LG Uplus, stated, “Through our first participation in the World IT Show, we hope to share LG Uplus’s vision and considerations for the future direction of AI technology with the wider industry,” adding, “We will continue to strengthen our competitiveness by providing differentiated AI experiences centered on voice AI.”

This content was produced with the assistance of AI translation services.