Responding to 'Mega Events'... Busan Establishes Integrated Tourism and Safety Management System for BTS Tour

City Branding, Visitor Readiness, Safety, and Regional Coexistence

Full-Scale Launch of Support Systems in Four Key Areas

The city of Busan announced on April 20 that it has established an integrated city-level response system ahead of the 'BTS World Tour ARIRANG (ARIRANG) IN Busan', which will be held from June 12 to 13.

Busan is holding meetings to check its readiness for tourism and safety management, using this large-scale concert as an opportunity to review its capacity to respond to mega-events and to strengthen its competitiveness as a global tourism city.

The city has developed and is implementing measures in four key areas: ▲city branding ▲visitor readiness ▲safety ▲regional coexistence.

In the area of city branding, the entire downtown area will operate as a festival platform based on the 'hospitality-experience-gastronomy-impression' strategy. The city will expand nighttime content such as operating welcome centers at major gateways, illuminating landmark buildings, the Gwangalli drone show, and candlelight concerts. Gastronomy content will also be enhanced through the 'Gourmet Selection,' North Port Port Village, and the Star Sea Busan Night Market.

In terms of visitor readiness, the city will focus on creating a fair trading environment. From the end of April, a two-week intensive inspection will be conducted to check for excessive price hikes in accommodation and unfair cancellations. The city will also strengthen guidance functions at Busan Station and the airport, and prepare measures such as increasing subway operations to assist visitors returning home.

For safety, an on-site command system will be established around the Asiad Main Stadium, and cooperation with relevant agencies will be strengthened. The city will preemptively check crowd density management, emergency medical response, and traffic dispersion measures to prevent safety accidents.

In the area of regional coexistence, the city aims to ensure that the benefits of the concert are felt throughout local neighborhoods through consumption promotion events and flea markets. The city also plans to expand local currency benefits through events such as the 'Purple Wave Festa.'

Public accommodation facilities are also taking action. Busan Urban Corporation's Arpina has implemented a price freeze policy and has already filled advance reservations. Additional accommodations for about 400 foreign tourists will be supplied using Geumryeonsan and Gudeok Youth Training Centers and the Naewonjeongsa templestay program. These accommodations will be available for sale exclusively to foreigners through the 'NOL Universe' platform starting April 27.

Mayor Park Hyungjun stated, "This concert is an opportunity to showcase Busan's capabilities to the world," adding, "We will make safety our top priority, with all departments mobilized for an all-out response."

This content was produced with the assistance of AI translation services.