Gyeonggi Province Co. X Kimberly-Clark, Exclusive Launch of Lowest-Priced Menstrual Products Online and Offline

The online shopping mall for menstrual products for female adolescents, operated by Gyeonggi Province Co., Ltd., will showcase co-designed products in collaboration with Kimberly-Clark Corporation.

The online shopping mall for menstrual products for adolescent girls, operated by Gyeonggi Province Corporation, is launching a co-designed product in collaboration with Kimberly-Clark. Provided by Gyeonggi Province Corporation

On April 20, Gyeonggi Province Co., Ltd. exclusively launched two specially planned products, "Good Feel X Gyeonggi Province Co., Ltd.," on its online shopping mall.

The products are "Good Feel Original Ultra Wing Large (16 pieces, 8 packs)" and "Good Feel Original Super Long Overnight (10 pieces, 8 packs)," each sold for 23,700 won.

As a collaborative model for Environmental, Social, and Governance (ESG) management between a public institution and a private company, the manufacturer minimized its profits, and Gyeonggi Province Co., Ltd. waived its sales commission, thereby lowering the supply price to one of the lowest levels both online and offline.

Eligible beneficiaries of the Gyeonggi Province Menstrual Product Universal Support Project for female adolescents can purchase these products using local currency (menstrual product vouchers) at a mobile-exclusive menstrual product shopping mall linked with the public delivery app "Baedal Teukgeup."

Jung-Sam Tak, Executive Director of Gyeonggi Province Co., Ltd., stated, "This collaboration aims to supply high-quality products to policy beneficiaries at reasonable prices," adding, "We will continue to enhance policy effectiveness through ongoing partnerships with companies."

The Gyeonggi Province Menstrual Product Universal Support Project is a policy that provides menstrual product vouchers in the form of local currency to female adolescents aged 11 to 18. Gyeonggi Province Co., Ltd. operates a dedicated shopping mall reflecting the consumption patterns of adolescents who prefer non-face-to-face purchases, enhancing the effectiveness of the policy by reducing the inconvenience of direct visits, alleviating psychological discomfort arising from in-person purchases, and offering free delivery.

This content was produced with the assistance of AI translation services.