SAMG Entertainment to Host Large-Scale 'Happy Festa' for Children's Day, Expanding Online and Offline Presence

Global IP content company SAMG Entertainment is hosting a large-scale festival centered around its character IPs to celebrate Children's Day season. This event has been designed as a single festival by seamlessly connecting brand spaces and distribution channels, with a focus on a structure where experience and consumption naturally follow one another.

The "Children’s Day Happy Festa" will be held at SAMG Entertainment’s key locations in Seongsu, Jamsil, and Pangyo, each with a distinct concept. At the same time, both online pre-events and on-site participation programs will be offered to increase anticipation before the visit and to encourage natural word-of-mouth after the visit.

The Dirty Tinyping store in Seongsu will operate as a space centered on purchase benefits. The company will emphasize price competitiveness by offering discounts on My Ping products of up to 50%, same-day "Today Deal" offers, and lucky bags. In addition, photo zones and interactive social media events will be combined to attract family visitors. At the Dirty Tinyping stores in Jamsil and Cheongnyangni, the company will introduce mission-based experience elements in addition to discounts and promotions to increase visitor stay time and enhance product experience. Furthermore, customers who make purchases over a certain amount will receive new Family Month products along with snacks.

The “Tinyping World” in Pangyo will be created as a fandom-focused experience space. From May 1 to May 5, limited-edition random boxes featuring toys from “Catch! Tinyping” Season 6 will be sold on a first-come, first-served basis. Docent programs, dress code discounts, and various experience-based content will be provided to increase on-site engagement. The Royal Boutique in Yongsan will operate as a premium experiential space, aiming to boost family customer satisfaction through special Children's Day packages and character photo times.

The event will also be expanded nationwide. By partnering with local festivals and theme parks such as Wonderbox at Paradise City Incheon and the Taean International Horticultural Healing Expo, the company will operate sing-along performances and photo zones. Major IP products such as “Catch! Tinyping,” “Wish Cat,” “Metal Card Bot,” and “Mini Force” will be sold at up to 30% off at large supermarkets and toy specialty stores nationwide. Product demonstrations and special gift events will also be held to strengthen offline engagement points.

Events will also continue online. On the official Dirty Tinyping online mall, the company will further spread the festive atmosphere through the sale of special random boxes, as well as roulette, scratch games, and social media events.

Industry experts are evaluating this event as an example of SAMG Entertainment expanding the offline experience based on its strong IP fandom. By combining experience-focused content and product sales, the company is creating a structure that increases visitor stay time and drives purchase conversion simultaneously.

A SAMG Entertainment representative stated, “This festival is focused on expanding IP experiences for the Children's Day season and strengthening content that families can enjoy together,” adding, “We will continue to expand a structure where experience and consumption are naturally connected.”

This content was produced with the assistance of AI translation services.