Baedal Minjok's BTS Comeback 'Arirang Ade' Support Drives 11-Fold Increase in Local Cafe Pickups

Support Provided for Small Business Owners, Including 'The City Arirang Red Ade' Recipe
100 Small Cafes Supported, Daily Average Pickup Sales Up 430%

Baedal Minjok's limited-edition beverage support project, launched in celebration of BTS's comeback season to promote mutual growth with small business owners, has resulted in increased sales for small local cafes.

Baedal Minjok supported beverage recipes and ingredients related to 'BTS THE CITY ARIRANG SEOUL' to 100 small cafes in Seoul. A cafe near Seochon, Seoul, selling 'The City Arirang Red Ade.' Baemin

According to Woowa Brothers, the operator of Baedal Minjok, the number of daily pickup orders at small cafes that received support for the limited-edition beverage "The City Arirang Red Ade," in collaboration with "BTS THE CITY ARIRANG SEOUL," increased by approximately 11 times, as of April 20.

From April 6 to April 19, Baedal Minjok provided free ingredients (such as omija syrup) and recipes to 100 small cafes in the Jongno-gu and Jung-gu districts of Seoul, enabling the sale of a total of 20,000 cups of the beverage.

To further assist small business owners who have recently struggled to secure packaging materials due to a shortage of plastic supplies, Baedal Minjok also provided 20,000 ice cups and lids free of charge. Additionally, a variety of marketing materials such as cup holders, straw picks, posters, and menu POPs, as well as banner exposure on the Baedal Minjok app and pickup discount coupons, were provided.

As a result, during the mutual growth initiative period (April 6–19), the daily average number of Baedal Minjok pickup orders at the 100 participating cafes increased by about 1,000% compared to the previous 13 days (March 23–April 5). The daily average Baedal Minjok pickup sales at these cafes also rose by 430%.

Baedal Minjok also supported discount coupons for app pickup orders at approximately 450 small cafes in the Jongno-gu and Jung-gu areas of Seoul, resulting in a 220% increase in pickup orders and a 105% increase in sales. This initiative helped boost the sales of local small business owners and revitalized the overall neighborhood commercial districts.

The owner of "Seochon Dabang" café said, "As tourists from various countries visited the store, I could feel the increase in sales. One foreign customer even purchased omija syrup after tasting the drink, saying they wanted to take it back to their home country."

The owner of "Ongoing," another participating café, said, "They provided thorough support from the recipe to packaging and promotional materials, so I could focus solely on running the store. Foreign tourists naturally increased as they visited, ordered drinks, and took photos with the posters."

Kim Joonghyun, Head of Sustainability Management at Woowa Brothers, said, "We witnessed that the influx of tourists brought by a large-scale global event directly translated into increased sales and customer traffic at small local cafes. We will continue to expand various mutual growth models to create sustainable opportunities for small business owners to grow."

This content was produced with the assistance of AI translation services.