'Hot Spot in the City': 100,000 Flocked to Yangjaecheon Cherry Blossom Market in Seocho District

Sales for Participating Small Business Owners Rise 70% to 220 Million Won
Yangjae Art Salon Features Weekend Themed Events Through May 17

Yangjaecheon in Seocho District, Seoul, is fully enjoying the benefits of spring festival season. Following the cherry blossom season at the beginning of this month, which attracted 100,000 visitors, themed art markets are being held every weekend through April 17.

Yangjae Art Salon Cherry Blossom Market. Provided by Seocho-gu.

'Yangjae Art Salon', operated by Seocho District in the area from Yeongdong 1-gyo Bridge to the Riverside Stage, is an art market where small business owners, craft artists, and young entrepreneurs directly exhibit and sell handmade goods and everyday items. The event is organized by Seocho Women’s Job Company.

The 'Cherry Blossom Market' held during the cherry blossom season drew 100,000 visitors, and participating small business owners recorded sales of 220 million won, a 70% increase compared to the same period last year. For seller recruitment, applications exceeded the available spots by more than 11 times. Alongside the market, there were events such as the impromptu singing contest 'Yangjaecheoncheon Karaoke,' an 8-meter-high giant mascot 'Yangjae Le Ong Art Balloon,' and busking performances.

The upcoming 'Spring Market', starting on April 18, will feature different weekly themes. The first week (April 18–19) will host the 'Coffee Run', a 3km run along Yangjaecheon. The second week (April 25–26) will focus on 'Spring Flower Meditation'. The third week (May 2–3) will offer the 'Children’s Salon Playground' in celebration of Children’s Day. The fourth week (May 9–10) will host 'Glocal Week' with participation from foreign embassies. The fifth week (May 16–17) will feature 'Spring Tea Blending'.

Ongoing programs are also available. There are exhibitions where visitors can attach wish notes to recycled car sculptures, an outdoor sculpture exhibition by Seocho Cultural Center, and the 'Spring Light Walkway', which utilizes nighttime lighting. At 'Salon Ground', a collaboration between the cultural planning company Move Culture and the Yangjaecheon-gil Merchants’ Association, participatory gatherings such as reading, yoga, and music sessions are continuously held.

In addition, at the confluence of Yangjaecheon and Yeouicheon, a new multi-purpose leisure space has been created, featuring Seoul’s longest 26-meter zipline, a net playground, swings, and log climbing. The nearby Yangjaecheon Swimming Pool has been opened as the 'Spring Spring Playground' and is being used as an outdoor activity space for children.

Seocho District Mayor Jeon Seong-su stated, "We will develop Yangjae Art Salon into Seocho District’s representative brand festival and turn Yangjaecheon into a year-round attraction where the local economy and culture grow together as part of daily life."

This content was produced with the assistance of AI translation services.